Headlines for today (February 12th, 2021): Top Marketing Campaign and Activation

Campaign Activation  Parle Products has launched a Valentine’s Day campaign #HarKismiMeinHaiKiss for their popular toffee brand ‘Kismi’ capturing the innocence of the first crush while encapsulating the initial expression of love with cute and awkward moments among teenagers.The nationwide campaign is being rolled out on TV and digital platforms. 2. Viacom18’s branded content arm, VOOT …

Headlines for today (January 27th, 2020): Top Marketing Campaign and Activation

Campaign Activation 1. Mi India has announced a new initiative – #ShikshaHarHaath, in collaboration with actor and real-life hero, Sonu Sood. This partnership will enable the student community from underprivileged sections to pursue their education with no roadblocks. 2. Parle Products has launched a new campaign ‘Swadeshi’ this Republic Day. With the campaign, the iconic …

Headlines for today (January 25th, 2020): Top Marketing Campaign and Activation

Campaign Activation Flipkart has launched the sixth edition of its “India Ka Fashion Capital” campaign featuring Ranbir Kapoor and Alia Bhatt, aimed at inspiring fashion-lovers across the country to upgrade their fashion quotient with the latest styles available on the site. Magicbricks announced the launch of its latest 360 degree marketing campaign with Ayushmann Khurana …

Headlines for today (November- 30th, 2020): Top Marketing Campaign and Activation

Campaign Activation  Bridgestone has launched a digital film of over 2 minutes, highlighting how truck drivers are “Heroes on the Road” and the support extended to them to keep them safe.  Retailers Association of India (RAI) and Trust for Retailers & Retail Associates of India have unveiled a campaign #KhulkeBoloThankYou to celebrate Retail Employees Day …