Campaign Activation 1. Panasonic, an electronics major, has launched a new campaign “Spray nahi chill karo” with its new range of air conditioners (ACs) under the HU series. These ACs come enabled with “nanoe™X technology that can inhibit bacteria and viruses, including 99.99% of the novel Coronavirus. 2. Asian Paints features Bollywood actor Ranbir Kapoor …
Campaign Activation 1. Godrej aer launched a TVC for the launch of Godrej aer power pocket to communicate the USPs (Longevity and refreshing fragrances) of the aer power pocket. 2. Brinton joins the Sebamed-HUL war and has launched a digital ad that points out that fighting only on the PH levels is of no use …
Campaign Activation Pepsi has launched a new campaign with its iconic tagline “Har Ghoont Mai Swag Hai” featuring Salman Khan. Paytm has launched a new campaign “Har Ghar ka, Desh bhar ka– Paytm, Proudly Indian”. The ad film highlights how the company has stood by every Indian in a year filled with difficulties. Agency News …
Microsoft launched a new year-end campaign “Hum Rukna Nahin Jaante” to celebrate our resilience. The ad film shows how India used technology to get through the lockdown and the new normal. Dr. Fixit, a water-proofing brand, has launched a new campaign featuring Amitabh Bachchan. The ad film educates consumers about the importance of waterproofing in …
Campaign Activation Google launched a new campaign for its payment app Google Pay “jaldi karenge, jaldbaazi nahi”. The ad film highlights how the extra few seconds of punching the UPI pin during the transaction is a good thing. PharmEasy launched a new 3- film ad campaign – “DanceEasy” to promote its brand message that how …
Campaign Activation Mamaearth, an FMCG brand, launched a new TVC to promote their onion hair oil. The video highlights the benefits of onion for hair fall. The TVC has been conceptualized by Korra Worldwide. The Himalaya launched a new campaign to promote its new bathing soap. The film highlights how “Tusli Snaam” can provide adequate …
Campaign Activation Tinder launched a digital campaign to celebrate how young India is redefining dating in 2020. The campaign has been conceptualized by BBH India. Zee launched a new film #TVisFamily on the occasion of World TV Day. The film showcases how TV plays various roles in our everyday lives, much like a family member. …
Campaign Activation Bumble launched a new campaign to encourage singles to break the stereotypes of dating and make the first move. The campaign has been conceptualized by The Script Room. Amazon India rolled out a new digital campaign #DeliverThanks to thanks Amazon’s associates for their efforts to make every delivery possible in these tough times. …
TVS launched a new festive campaign “#MagicalDiwali” which showcase its core brand value and key promise towards ensuring prosperity for one and all. Pepperfry launched a new Diwali campaign “Family Times= Pepperfry times”. The campaign has been conceptualized by L&K Saatchi and Saatchi. H&M India launched a new campaign ahead of the festive season which …
Campaign Activation News Seagram’s Royal Stag has launched a new campaign for its philosophy – Make it large. The campaign has been conceptualized by Ogilvy India. CoinSwitch Kuber has launched a new digital campaign – #HarNukkadPeKuber, to raise awareness around cryptocurrency investments in India. The campaign has been conceptualized by Nukkad BY STAGE. Godrej Expert …