Headlines for today (February 16th, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. OYO has released the second spot in its four-ad series. They released the first ad before Valentine’s Day as a part of a campaign called #YeRishtaHaiKhiska featuring actress Neena Gupta and lyricist/writer Swanand Kirkire. The campaign focuses on the long-term relationship and how dating may look a little different after a long …

Headlines for today (February 15th, 2021): Top Marketing Campaign and Activation

Campaign Activation 1. Maruti Suzuki India Limited has launched ‘People Technology’, a dedicated media campaign to celebrate innovations and technologies that delight its customers. Through this campaign, Maruti Suzuki showcases technologies that have over the years mobilised and empowered millions. 2. Ceat Tyres has signed Bollywood actor Rana Daggubati as its brand ambassador for promoting …

Headlines for today (February 5th, 2021): Top Marketing Campaign and Activation

Campaign Activation  TVC 1. YES BANK launched the ‘Nayi Udaan Ki Nayi Zimmedari’ cancer day campaign to strengthen the MSME segment designed to complement their needs and aspirations while protecting and powering their personal and business journeys. 2. KitKat launches Love Break campaign  ‘Life Hai, KITKAT Break Banta Hai’  ahead of Valentine’s Day, encouraging the …

Headlines for today (February 3rd, 2021): Top Marketing Campaign and Activation

Campaign Activation  Britannia Good Day unveils #LearnFromHome campaign, that captures the inseparable bond of school friendships and the joy of learning together. SBI General Insurance rolls out #SaveTax campaign in the form of rap song featuring SBIG employees, as an awareness initiative enabling people to understand and avail the tax saving benefits that are associated …

Headlines for today (February 2nd, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. BYJU’S unveiled its new ad campaign featuring parents as ‘learning partners’ to bring out the importance of conceptual understanding and how it helps children gain confidence while learning.  2. Housing.com has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring Bollywood actors Manoj Bajpayee and Rajkummar Rao to …

Headlines for today (February 1st, 2021): Top Marketing Campaign and Activation

Campaign Activation  Chumbak launches campaign #WithChumbak featuring Sara Ali Khan following a storytelling strategy, with each of the 3 films unfolding a day in the life of the actress.  Pampers’ revives its #ItTakes2 campaign to reinforce the importance of a  father’s active involvement in the parenting journey and the impact it has on a baby’s …

Headlines for today (January 25th, 2020): Top Marketing Campaign and Activation

Campaign Activation Flipkart has launched the sixth edition of its “India Ka Fashion Capital” campaign featuring Ranbir Kapoor and Alia Bhatt, aimed at inspiring fashion-lovers across the country to upgrade their fashion quotient with the latest styles available on the site. Magicbricks announced the launch of its latest 360 degree marketing campaign with Ayushmann Khurana …