If you believe that without compelling visuals, a brand can sustain itself, think again. In one way or the other, brands will need to visually communicate the characteristics, benefits, and differentiators of a product or service to the target clients and prospective customers. Research states that 90% of the data transmitted in the human brain …
66% of individuals would prefer to see a logo or website beautifully designed over something plain and easy if only given 15 minutes to absorb content. The concept of a brand’s website design is a major part of a brand’s presence in online marketing. Brands must recognize the significance of web design and its aesthetic …
While graphic design as a profession is still relatively in its infancy, in response to an abundance of work and consumers who are slowly becoming more responsive to the value of good design, numerous studios are emerging. What is the reason that drives this shift? Without a design and information architecture in mind 5-8 years …