If you believe that without compelling visuals, a brand can sustain itself, think again. In one way or the other, brands will need to visually communicate the characteristics, benefits, and differentiators of a product or service to the target clients and prospective customers. Research states that 90% of the data transmitted in the human brain …
66% of individuals would prefer to see a logo or website beautifully designed over something plain and easy if only given 15 minutes to absorb content. The concept of a brand’s website design is a major part of a brand’s presence in online marketing. Brands must recognize the significance of web design and its aesthetic …
While graphic design as a profession is still relatively in its infancy, in response to an abundance of work and consumers who are slowly becoming more responsive to the value of good design, numerous studios are emerging. What is the reason that drives this shift? Without a design and information architecture in mind 5-8 years …
Campaign Activation 1. Mi India has announced a new initiative – #ShikshaHarHaath, in collaboration with actor and real-life hero, Sonu Sood. This partnership will enable the student community from underprivileged sections to pursue their education with no roadblocks. 2. Parle Products has launched a new campaign ‘Swadeshi’ this Republic Day. With the campaign, the iconic …
Prajavani, the leading Kannada Newspaper has released its news app on both Android and iOS platform. Prajavani app would focus on local content, news from 30 districts of Karnataka, history and achievements of Karnataka and local events calendar. Ferns n Petals, a gifting portal, has launched FNP Media. Under FNP Media, it aims to become …