Headlines for today (February 3rd, 2021): Top Marketing Campaign and Activation

Campaign Activation  Britannia Good Day unveils #LearnFromHome campaign, that captures the inseparable bond of school friendships and the joy of learning together. SBI General Insurance rolls out #SaveTax campaign in the form of rap song featuring SBIG employees, as an awareness initiative enabling people to understand and avail the tax saving benefits that are associated …

Headlines for today (February 2nd, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. BYJU’S unveiled its new ad campaign featuring parents as ‘learning partners’ to bring out the importance of conceptual understanding and how it helps children gain confidence while learning.  2. Housing.com has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring Bollywood actors Manoj Bajpayee and Rajkummar Rao to …

Headlines for today (February 1st, 2021): Top Marketing Campaign and Activation

Campaign Activation  Chumbak launches campaign #WithChumbak featuring Sara Ali Khan following a storytelling strategy, with each of the 3 films unfolding a day in the life of the actress.  Pampers’ revives its #ItTakes2 campaign to reinforce the importance of a  father’s active involvement in the parenting journey and the impact it has on a baby’s …

Headlines for today (January 27th, 2020): Top Marketing Campaign and Activation

Campaign Activation 1. Mi India has announced a new initiative – #ShikshaHarHaath, in collaboration with actor and real-life hero, Sonu Sood. This partnership will enable the student community from underprivileged sections to pursue their education with no roadblocks. 2. Parle Products has launched a new campaign ‘Swadeshi’ this Republic Day. With the campaign, the iconic …