Headlines for today (February 1st, 2021): Top Marketing Campaign and Activation

Campaign Activation  Chumbak launches campaign #WithChumbak featuring Sara Ali Khan following a storytelling strategy, with each of the 3 films unfolding a day in the life of the actress.  Pampers’ revives its #ItTakes2 campaign to reinforce the importance of a  father’s active involvement in the parenting journey and the impact it has on a baby’s …

Headlines for today (January 28th, 2020): Top Marketing Campaign and Activation

Campaign Activation 1. Purplle.com has signed Bollywood GenNext star Sara Ali Khan as its brand ambassador.The brand’s newly launched campaign #GoPurplle featuring the actress is based on the same core tenet of ‘Beauty for All’. 2. WeWork recently announced the launch of its latest campaign- “When Plans Change, Plan With WeWork” featuring one of India’s …