Headlines for today (February 12th, 2021): Top Marketing Campaign and Activation

Campaign Activation  Parle Products has launched a Valentine’s Day campaign #HarKismiMeinHaiKiss for their popular toffee brand ‘Kismi’ capturing the innocence of the first crush while encapsulating the initial expression of love with cute and awkward moments among teenagers.The nationwide campaign is being rolled out on TV and digital platforms. 2. Viacom18’s branded content arm, VOOT …

Headlines for today (February 11th, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. AcneStar face wash creates a conversation by collaborating with a set of influencers to share the message loud and reach out to the target audience. To strengthen the brand’s presence across varied regions and increase the market penetration, AcneStar face wash has also collaborated with regional influencers to widen the reach.  2. …

Headlines for today (February 9th, 2021): Top Marketing Campaign and Activation

Campaign Activation 1. Kalyan Jewellers brings all its brand ambassadors together in the sixth edition of #TrustIsEverything mega campaign and showcases the symbolic role that jewellery plays in wedding celebrations across the country.  2. OYO launches campaign #YeRishtaHaiKhiska  featuring actress Neena Gupta celebrating the spark that keeps long-term relationships alive in the run-up to Valentine’s …