Headlines for today (January 27th, 2020): Top Marketing Campaign and Activation

Campaign Activation 1. Mi India has announced a new initiative – #ShikshaHarHaath, in collaboration with actor and real-life hero, Sonu Sood. This partnership will enable the student community from underprivileged sections to pursue their education with no roadblocks. 2. Parle Products has launched a new campaign ‘Swadeshi’ this Republic Day. With the campaign, the iconic …

Headlines for today (January 4th, 2020): Top Marketing Campaign and Activation

Campaign Activation Tata Wiron, wire manufacturer, has launched a  new campaign “Kites of hope” on the new year. The ad film presents a heart-warming narrative with a melody “Udd Chali”. The campaign has been conceptualized by  Wunderman Thompson.  Nike launched a new campaign “You can’t stop us” featuring various athletes like Naomi Osaka, Marcus Rashford, …

Headlines for today (December- 14th, 2020): Top Marketing Campaign and Activation

Campaign Activations Himalaya Lip care, launched a new campaign to promote Lip Balm with the context to the ongoing pandemic. The ad film is conceived by Mullen Lintas.  SBI, has launched a new ad promoting #KhushiyanOnEMI to promote EMIs through Debit Cards. Rediffusion Brand Solutions is the agency behind the ad campaign. ITC’s leading Agarbatti …

Headlines for today (November- 9th, 2020)Top Marketing Campaign and Activation

Campaign Activation News Cipla Limited launched a new digital film starring Ayushmann Khurana as a part of their campaign #BerokZindagi. The film’s core message is “Asthma ke liye, inhalers hain sahi”. 2. Plum, a vegan beauty brand has unveiled a new campaign titled “Get Clean. Real. Good. With Plum”. The campaign aims at educating consumers …