Headlines for today (February 5th, 2021): Top Marketing Campaign and Activation

Campaign Activation  TVC 1. YES BANK launched the ‘Nayi Udaan Ki Nayi Zimmedari’ cancer day campaign to strengthen the MSME segment designed to complement their needs and aspirations while protecting and powering their personal and business journeys. 2. KitKat launches Love Break campaign  ‘Life Hai, KITKAT Break Banta Hai’  ahead of Valentine’s Day, encouraging the …

Headlines for today (February 3rd, 2021): Top Marketing Campaign and Activation

Campaign Activation  Britannia Good Day unveils #LearnFromHome campaign, that captures the inseparable bond of school friendships and the joy of learning together. SBI General Insurance rolls out #SaveTax campaign in the form of rap song featuring SBIG employees, as an awareness initiative enabling people to understand and avail the tax saving benefits that are associated …

Headlines for today (February 2nd, 2021): Top Marketing Campaign and Activation

Campaign Activation  1. BYJU’S unveiled its new ad campaign featuring parents as ‘learning partners’ to bring out the importance of conceptual understanding and how it helps children gain confidence while learning.  2. Housing.com has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring Bollywood actors Manoj Bajpayee and Rajkummar Rao to …

Headlines for today (February 1st, 2021): Top Marketing Campaign and Activation

Campaign Activation  Chumbak launches campaign #WithChumbak featuring Sara Ali Khan following a storytelling strategy, with each of the 3 films unfolding a day in the life of the actress.  Pampers’ revives its #ItTakes2 campaign to reinforce the importance of a  father’s active involvement in the parenting journey and the impact it has on a baby’s …

Headlines for today (January 29th, 2021): Top Marketing Campaign and Activation

Campaign Activation  Weikfield has launched its first-ever brand campaign “Weik up Life’s Little Moments” to promote its custard and pasta products. The campaign has been conceptualized by Grey Worldwide.  mCanvas, an experiential storytelling ad platform for small screens launched a new pan-India campaign. The campaign has three interactive mobile ads for Fevicol which uses speech …

Top 10 Graphic Design Agencies and Freelancers in Mumbai

While graphic design as a profession is still relatively in its infancy, in response to an abundance of work and consumers who are slowly becoming more responsive to the value of good design, numerous studios are emerging. What is the reason that drives this shift? Without a design and information architecture in mind 5-8 years …

Headlines for today (January 28th, 2020): Top Marketing Campaign and Activation

Campaign Activation 1. Purplle.com has signed Bollywood GenNext star Sara Ali Khan as its brand ambassador.The brand’s newly launched campaign #GoPurplle featuring the actress is based on the same core tenet of ‘Beauty for All’. 2. WeWork recently announced the launch of its latest campaign- “When Plans Change, Plan With WeWork” featuring one of India’s …

Headlines for today (January 27th, 2020): Top Marketing Campaign and Activation

Campaign Activation 1. Mi India has announced a new initiative – #ShikshaHarHaath, in collaboration with actor and real-life hero, Sonu Sood. This partnership will enable the student community from underprivileged sections to pursue their education with no roadblocks. 2. Parle Products has launched a new campaign ‘Swadeshi’ this Republic Day. With the campaign, the iconic …