5 Tips to consider for hiring a video production company

Video is the new king of the content world and everyone knows it. So, you have made up your mind to include videos in your marketing strategies and you are looking for video production houses. Great! But, the big question in front of you is how to choose a video production agency that understands your …

How to Choose the Right PR Agency for your Startup?

If you own a startup, one of the most daunting questions that you face is “How to let people know that you exist?”Regardless of what stage you are, you need to let the word out to attract and retain your potential customer for the positive growth of your business. That’s where a PR agency can …

6 components of an effective media planning brief

A media planning brief is the foundation of a successful marketing campaign that summaries the client’s vision and objectives for his/her campaign.  It’s a small piece of a document made by the client for the media agency that outlines the overall strategy of the product to meet the stated goals and objectives of the campaign.  …